Working directly with Amazon we created a body of work to promote the new online Amazon Running Store. We developed an interactive video to help users select their ideal running shoe. This was brought to life with a set of animated characters which the user follows through a selection of choices. As part of the wider campaign we also produced a series of animated gifs for their social channels showcasing statistics captured by running app Strava. Click here to see the static version of the interactive on the main Amazon site.