We led the creative for the reveal video which basically involved throwing a load of digital UV paint and graffiti over our client’s lovely new car. It was a great project to work on intricately placing paint drips under a perfectly curved wheel arch. This approach helped us to disguise the true identity of the car whilst highlighting it’s features. We also ran and created the live graphics on the night at the Grosvenor House Hotel attended by 800 leading industry figures. The response was pretty overwhelming and thank you to our brave client for letting us loose with the graffiti cans and their beautiful car.