One of a series of animations we made for Selfridges to welcome new team members during their induction week. This animation details the benefits of capturing their customers data both to the customer and to Selfridges. We developed a playful way to visualise data as colourful shapes and how it is stored aka ‘the library’. We had fun creating highly fashion conscious characters, a bold colour palette, hand drawn patterns, type and shapes for such a creative brand.


Date_June 2019

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