Xynteo want to make the world a better place. Their aim is to encourage businesses to make profit while at the same time being aware of their impact on wider society.
Here at First Image, we don't worry too much about the big stuff, we just want to create great content. For this project we were asked to create a short animation with a big message. Being a combination of 2D and 3D, the animation required a great deal of planning and team work. After all, when we combine forces, that's when we're at our most powerful. Xynteo must be rubbing off on us.
It started with a pitch to Xynteo, followed by drawing up a storyboard (which we stuck on the wall so we could feel more like Pixar), and finally a fully artworked animatic. And then it was onto the animation. It was a blast. More lovely work followed adding illustrations to their print campaign.